Welcome to Jonas Music Services
- How Can We Help You?>
- More Gigs
- Bigger Audiences
- Sell More Music
- Make A Better CD
- What Are You Looking For?
- Advertising
- Audio Services
- Brochures
- Business Cards
- CD/DVD Design
- Electronic Press Kits
- Flyers
- GigCardz
- Hosting
- Mailing Services
- Marketing Plans
- Package Deals
- Photography Services
- Postcards
- Posters
- Printed Press Kits
- Reprints
- Websites
- Specials and Discounts
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Step One: Create your USP and image.The most important aspect of standing out in a crowded musical landscape is your Unique Selling Proposition (USP). That's what makes you really different from others in your field. The next step is to create a distinct, professional and consistent branded image that reflects your USP. Your visual identity (style, color, typography, logo, tag line) should be consistent in all forms of communication -- press kit, website, e-Press Kit, advertising, and mailings. That way it's easier for people to remember you. Sound complicated? We're here to help! Step Two: Name Recognition.Repetition. That's what it takes to build name recognition. Numerous tools are at your disposal: GigCardz, flyers, postcards, advertising, email, and websites. By having these elements "match", you make it easier for people to remember you and your name because each impression picks up where the last left off. Step Three: Invite Them.Make your concert or disc inviting with a georgeous, personal mailed invitation. Direct mail yields powerful results. In 2004, direct mail enjoyed a response rate increase up 12% from 1999, according to the US Postal Service. A USPS news release says, "...98 percent of households collect and assess what's in their mailboxes every day." Personalized, full color mailings yield higher results than those that are not. Our GigCardz make it easy, fast, and affordable to invite your audience. Double your marketing power with a website concert calendar. That way your audience base can see an up-to-date listing of your events complete with directions and ticket info. Our website technology even removes outdated concerts from your concert list automatically, so its always current! Step Four: Build Loyalty.4) Referrals and repeat concert attendance are crucial long-term goals in keeping (and growing) your audience. Audience Retention Marketing saves you time and money. Instead of starting from scratch with new audience leads you can build your relationship with those who already enjoy your music. In fact, Pareto's Principle (the 80-20 Rule) states that 80% of your CD or ticket sales will come from the faithful 20% of your fans. Fuel your audience base by staying in touch! Our GigCardz make it easy! |
Four Steps to Bigger Audiences
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