Welcome to Jonas Music Services

Step One: Keep Introducing Yourself

Familiarity breeds confidence. Confidence fuels bookings. So how do you create familiarity with presenters? Repetition! The average consumer needs to come in contact with a product name 27 times before they remember it.* Postcards are one easy & inexpensive way to introduce (and re-introduce) yourself. A repeating series of matching postcards announcing a new review, tour or recording release will go a long way in helping a presenter remember you when your press kit arrives!

Step Two: Peak Their Interest

An e-Press Kit is an one powerful (and affordable) way to share your music with a presenter. By including your image (which they've already seen on your postcards) you can build familiarity. By avoiding attachments you also avoid the trash bin. Since the average person receives over 300 emails a week**, your e-kit needs to stand out! A catchy subject line & stunning-looking kit can do the trick. Our e-Press kits, require no html experience, and come with e-mail marketing tips and tricks that present the most current research and strategies in e-marketing.

Step Three: Build Confidence

3) A great printed press kit makes you look like the professional you are. Our stunning, well-organized, and reader-friendly printed press kits can close the deal! A press kit should include lots of color. This is important because written materials that incorporate color are 57% more memorable by readers and 41% more effective in eliciting the desired response.*** Can you say booking? Plus our designs match your e-Press kit. In marketing, a consistent, branded image is key in building consumer retention. Our economy kits are as affordable as $1.99 each.

Step Four: Follow Up

4) Referrals and repeat bookings are crucial long-term goals. A personal note or card is a great way to let a presenter know how much you enjoyed their audience and performance space. A postcard from time to time (announcing your current activities) will also keep you on their mind -- fostering referrals and nurturing repeat bookings! Building on these current relationships will save you marketing money. Webtrends reports that it typically costs 5-10 times more to acquire a new customer than to keep an existing one. Our postcard mailing service can help you stay in touch with presenters you know.

*"Salesmanship, Repetition and Direct Mail" by Ernest Nicastro
**"Getting Past the Spam Filters" by Stephan Spencer
*** "Guerrilla Marketing" by Jay Conrad Levinson