Welcome to Jonas Music Services

Step One: Strike While the Iron's Hot

Gigs are one of the best places to sell your music. Obviously the folks at your concert like your music or they wouldn't be there. By coordinating with your presenter, you can likely set up a CD table and sell your discs. But selling one disc is just the beginning!You really want to get these fans on your e-mail and direct mail lists so that you can be in touch with them about future releases (and concerts). To motivate them, you could set up a give-away. When concert attendees put their name and address in the box they get a chance to win a collection of your discs. This kind of incentive will encourage your audience to sign-up to your list and builds your mailing list. Also, make sure each CD case has your website address inside with a note encouraging audiences can stay in touch with you!

Step Two: Can you say "CTA"?

A Call-To-Action (CTA) is one powerful pay to motivate purchases. This strategy tends to be under used in the music area maybe because the approach seems so overt. However, CTAs are a basic marketing strategy in corporate America for one reason: they work wonders. With some creative thinking and a classy approach they can work for you too! A Call-To-Action is a special offer or benefit that urges consumers to buy now (instead of putting off the purchase). For example, buy 2 discs before December 2 and Ensemble A will donate 10% to a community music program. A cause marketing offer like this will make you look good, support a local cause, plus motivate CD buyers. Other incentives may include a hand signed copy or even a cooperative arrangement with another arts organization. For example, Buy 2 jazz discs tonight and get a discounted pass to a local museum's exhibit on jazz and culture. People like to feel like they are getting a special deal. Motivate them with one that fits the classy nature of your music. Setting up a specific deadline will urge them to do it now.

Step Three: Make it Easy

Make it easy to buy your music. For consumers who buy online, a credit card purchasing plan makes it easier, faster, and more secure to buy your music. Sound expensive? Not with our Credit Websites. We can get you up and running with major credit cards for much less than you'd expect.

Step Four: Nurture the Top 20

No, not top 20 hits; the top 20% of your consumers. Pareto's Principle (the 80-20 Rule) states that 80% of your CD or ticket sales will come from the faithful 20% of your fans. It's the top 20% of your audience base that consistently buys your discs and attends concerts. These VIPs are central to your success. Stay in touch with them. Our GigCardz make it easy! You can send personalized mailings and you don't even need address labels.